10/29/2023 0 Comments Bcg matrix marketingL’Oréal has segmented the market based on the demographic factors such as L’Oréal LUXE for upper middle and upper-class customers who wear beauty as their identification, Dark & Lovely for African women’s, professional products for customers offerings/ enhancing the looks of individual customers.įor targeting differently segmented of customers with its 34 brands in several product categories, it has devised differentiation strategy to target middle, upper middle and upper-income class customers majority of who are working professionals and are those who want to flaunt their personas. Segmentation, targeting, positioning in the Marketing strategy of L’Oréal – Customer analysis in the Marketing strategy of L’Oréal –.Market analysis in the Marketing strategy of L’Oréal –.Competitive analysis in the Marketing strategy of L’Oréal –.Brand equity in the Marketing strategy of L’Oréal –.Distribution strategy in the Marketing strategy of L’Oréal –.BCG Matrix in the Marketing strategy of L’Oréal –.Competitive advantage in the Marketing strategy of L’Oréal –.Segmentation, targeting, positioning in the Marketing strategy of L’Oréal –.
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